WOUB doesn’t only rely on individual support to sustain quality programming. Business support also makes a difference!
Underwriting, which is business sponsorship for programming, helps to show local business commitment for public television and radio.
People are bombarded with advertising messages every day. Part of the reason people tune in to public radio and television is to get away from all the clutter that commercial programming offers. On public broadcasting people get to watch or listen to programs that matter to them without having to filter out all the suggestive marketing messages.
Companies benefit from being associated with public television and radio. Almost 85% of consumers believe that supporting public television creates a positive image for sponsors. Nearly 75% of PBS viewers believe that PBS sponsors are committed to quality and excellence. Almost two-thirds of PBS and NPR viewers and listeners are more likely to purchase the product or service of a PBS or NPR underwriter. (Source: Cone/Roper Worldwide; PBS image study)
Underwriting simply provides support from a business in a non-threatening way.
Because public broadcasting does not have as many sponsors as commercial television, your message will have a greater impact. Underwriting helps continue a tradition to continue quality, commercial-free programming. The diverse programming on WOUB appeals to people of every age, psychographic, and demographic.
WOUB is a non-profit organization that relies on individual and business support to continue quality programming and services. A corporate support representative can help you maximize exposure for your business. Your sponsorship is important to the community and the rewards come back to you in the form of loyal customers.
Contact Loring Lovett, Corporate Support representative, to find the best way your business can benefit from underwriting programs on WOUB.
Loring Lovett
Corporate Support representative
lovettl@ohio.edu
or call 740-597-3070
